How we look after your information
We work with practices and the people in them, so we take confidentiality seriously. This notice explains, in plain English, what personal information we collect, why we collect it, and the choices you have.
Last updated: 26 October 2026
1. Who we are
Freeman Goddard and Associates Limited ("we", "us", "our") provides HR and organisational development support to GP practices and other customer-facing healthcare organisations. For the personal information described in this notice, we are the data controller.
- Company: Freeman Goddard and Associates Limited, registered in England and Wales, company number 16815249
- Address: Star Lodge, Montpellier Drive, Cheltenham, Glos. GL50 1TY
- Email: hello@freemangoddard.co.uk
- Telephone: 020 3488 7736
- ICO registration number: ZC043105
If you have any questions about this notice or how we handle your information, please email us. Matt Goddard, our Managing Director, is responsible for data protection.
2. What we collect
Information you give us. When you email, call, book a conversation or request a call back, we collect your name, job title, practice or organisation, email address, phone number and anything you choose to tell us about your situation.
Information from working together. If your practice becomes a client, we hold the contact details of the people we work with, meeting notes, diagnostic findings, and billing information. Section 4 explains how we handle information about your team.
Reviews. If you leave a review of us on Practice Index, we may show your first name, role, area and comments on this website, as they appear publicly on Practice Index.
Technical information. Like most websites, our hosting provider records basic technical data (such as your IP address, browser type and the pages requested) to keep the site running and secure. We do not use analytics or advertising cookies on this website.
We do not ask for, and would prefer you did not send us, health information or other special category data about yourself or your colleagues through this website or by email.
3. How we use it and why
Data protection law requires us to have a lawful basis for each use of your information. Ours are set out below.
| What we do | Lawful basis |
|---|---|
| Reply to your enquiry and hold the conversation you booked | Legitimate interests (responding to people who contact us), or steps you have asked us to take before entering a contract |
| Deliver our services, including diagnostics, programmes and fractional HR support | Performance of a contract |
| Arrange funded training, such as apprenticeship-levy-funded programmes, when you ask us to | Performance of a contract, or steps you have asked us to take before entering one |
| Invoicing, accounts and tax records | Legal obligation |
| Measure outcomes against our 90-day service promise | Performance of a contract |
| Display published reviews on our website | Legitimate interests (showing prospective clients genuine feedback) |
| Send occasional updates and insights by email | Consent, or legitimate interests for existing clients (see section 11) |
| Keep the website and our systems secure | Legitimate interests |
| Establish, exercise or defend legal claims | Legitimate interests |
We never sell your information, and we do not use it for automated decision-making or profiling.
4. When we work with your practice
During an engagement we may handle information about your staff, for example through interviews, team surveys, front-line systems audits or management development work. In most cases your practice is the data controller for that information and we act as its data processor, working only on your written instructions under a data processing agreement.
Wherever we can, we work with anonymised or aggregated findings. Anything an individual team member tells us in confidence is treated in confidence, and we will agree with you at the start how findings are reported. If you are a member of staff at a practice we work with and have a question about your information, please contact your practice first. You are also welcome to contact us.
6. Transfers outside the UK
Some of the services we use, including Calendly and Google Fonts, may process data in the United States or elsewhere outside the UK. Where this happens, we rely on appropriate safeguards recognised under UK law, such as the UK Extension to the EU–US Data Privacy Framework or the UK International Data Transfer Addendum to standard contractual clauses.
7. How long we keep it
- Enquiries that don't lead to work: up to 2 years from our last contact, then deleted.
- Client records and contracts: 6 years after the engagement ends, to meet tax and legal requirements.
- Staff information processed for a practice: returned or deleted at the end of the engagement, as set out in our agreement with the practice.
- Mailing list: until you unsubscribe.
8. Keeping it safe
We use password-protected, encrypted business systems with multi-factor authentication, limit access to the people who need it, and require our associates to follow the same standards. If a data breach is likely to put you at risk, we will tell you and, where required, the Information Commissioner's Office.
9. Your rights
Under UK data protection law you have the right to:
- Ask for a copy of your information
- Have inaccurate information corrected
- Have your information deleted
- Restrict how we use it
- Object to our use of it, including for marketing
- Receive it in a portable format
- Withdraw consent at any time
Some of these rights depend on the circumstances. To use any of them, email hello@freemangoddard.co.uk. There is no charge, and we will respond within one month.
11. Keeping in touch
We only send newsletters and insights to people who have asked for them, or to existing clients about services similar to the ones they already use. Every email includes an unsubscribe link, and you can also just reply and ask us to stop.
12. Questions and complaints
If you're unhappy with how we've handled your information, please talk to us first at hello@freemangoddard.co.uk and we'll do our best to put it right.
You also have the right to complain to the Information Commissioner's Office (ICO), the UK's data protection regulator: ico.org.uk/make-a-complaint or 0303 123 1113.
13. Changes to this notice
We review this notice regularly and will post any changes on this page with a new "last updated" date.